FASHION BRANDS TODAY CLAIM TO KNOW AND UNDERSTAND YOUNG WOMEN OF THIS GENERATION. YET, THEY OFTEN MISS THE MARK WITH A SKEWED SENSE OF FEMALE EMPOWERMENT.

wE WANTED TO CHANGE THAT.

SO, WE DECIDED TO ACTUALLY SPEAK TO YOUNG WOMEN AGE 18-25 ACROSS THE uk on their relationship with fashion.

in the end, we realised it was an ever-changing tumultulous relationship, lead by their emotions and we wanted to capture all of it.

here for it.