across the globe Uber has always been synonymous with taxi rides and launching being able to also book trains in app was probably going to be a little confusing.
Using the language already familiar to Ubers users, WE INTRODUCED THE NEW OFFERING IN A TONGUE AND CHEEK WAY.
Trains, now on uber
MARK
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with the help of the icon that is michael dapaah we even made some bits for social on all the things you can now do in your “ride”